Overview of Promotion
Made as part of the sales strategy encourage promotion refers to the sales promotion of products are moderators in the distribution. To promote firmly decided to products thus performed planning business meeting (planning and sales Conference) and advance product development planning meeting (product development planning committee meeting). PSC and pre PDPCM are important turning points. As a way for the commercialization of Targeted is important more than a lineup many products and the customer target and sell goods, promoting is impossible to success without mating of it. Many sales representatives wanting to greedy planning that is nonsense, narrow will be an effective sales potential. Well know, such as a large exhibition hall in public relations and
We have many a lot customers are up and attract better if you put the promotions always attract power is the point that focusing on one. And by targeted product exhibitions in the large display with stood particularly will look what goes up the purchase desire is giving customers more secure and is an attractive product. The promotions of demonstration toy is essential. Also easy to explain and understand female Narrator is one of the product. Many of the promoter to begin from the product called marketer or marketers who do called market research, researcher and marketing that customers truly want to pursue inventing the product as a result the appeal. So to study that had learn how it affects make suitable to react or marketing theory will become important to you .
Well done marketing theory is ABC analysis. Is using Pareto (ABC analysis figure) shows another layer and the ABC analysis, the Pareto chart is usually presented in a line chart, divided into said residence products in non-marketable and marketable products in inventory and deadstock, 70% of the products will be limited to just a commodity item. It will notice that in what is called the so-called flagship ABC analysis by many firms and companies is marketable products on several points configured. Is what is called a hit product leader toy and belong to always be contribution corporate earnings head products as A group, A quality product with many sales by production significantly many, line B class and C-grade level and much difference with (bastards says General B luxury goods, is not. ) Prominent high profit rate. More ABC analysis that this company product that will clearly understand the stretch and closer to the customer needs, what is clearly expressed, products and goods should be truncated.
4P is Product Price Place Promotion,
4C is Customer Needs & Wants Cost, Convenience, Communication.
Direction of these products also in one of the important work of marketers, layer another comes into view item character that lead to future products Presentation.
Roots to penetrate by historical background or geographic location in case goods has circulated in General, must be decided. Flow of the River such as routing is very important in the promotion, and will continue flows downstream from upstream. For example, in the early development for rare products, many people feels very expensive products and its saling recieved only in the high income bracket thing. However, as the fall in prices gradually we will gradually are changing or changed customer target. And it will become a product gone where eventually, but this behavior analysis on table, another layer with a call this product life or product life cycle. Tracing gradually descending line and greet the peak from the commodity-always (traced) celebrates the phase of decline. It’s behavior as certain characteristics which also appear in tem, become or comes across product round-up for abolishing time critical points. Decline line of products are closely related and the history of the product, cannot ignore these flows. Also, and familiar with empirical distribution channels, such as whether flows where geographical factors, flown products where the promoter has a fixed trial spots. In entire Japan is up products at the beginning of Hokkaido, and Launch experiment is not from Capital Tokyo. Purposes it is intended to see the reaction as a test pattern, products bring up many Keith tation of each region will promote.
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